Hi, I’m Mangal Soren.

MBA (Business Economics) candidate interested in marketing analytics, user research, and performance tracking.
Currently exploring real-world growth and product validation through Creatorlytics and CreatiGen.

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The Work

Creatorlytics

Product & Growth Strategy

Creatorlytics is an early-stage creator business tool focused on helping independent creators manage brand collaborations, sponsorship deals, and payments in a structured way.

The project explores how creators currently handle the operational side of their work — including tracking brand conversations, deliverables, contracts, and incoming payments — and whether a dedicated CRM-style system can simplify these workflows.

What I did:

  • Conducted user interviews to identify pain points around tracking growth and monetization
  • Refined target segments and clarified ideal user profile
  • Built a structured outreach database and executed cold email campaigns
  • Set up GA4 to track user behavior and engagement trends
  • Ran SEO experiments to test demand and positioning
Visit Live Site

CreatiGenHQ

Product Validation & Market Research

CreatiGen is an early-stage AI content concept built to help creators and marketers gain clarity before investing time in content production.

The project focused on validating real user needs and identifying whether the problem was content generation or decision confidence.

What I did:

  • Designed a structured validation framework for early-stage testing
  • Conducted user interviews and analyzed feedback patterns
  • Refined positioning based on insights gathered
Visit Live Site

Research & Case Studies

Jan 2024 – Apr 2024

ESG Mutual Fund Analysis

Research Analyst @ DBE, University of Delhi

  • Problem: Do sustainable funds actually perform better, or is it just hype?
  • Action: Scraped and cleaned NAV data from NSE/AMFI using Python (Pandas). Applied Fama-French 3-Factor Model & Sharpe Ratio to analyze volatility.
  • Result: Delivered a comparative study on ESG vs. Non-ESG funds, proving that sustainability doesn't compromise returns. Presented findings to faculty on the correlation between ESG scores and stability.

AI vs. Human Support

Customer Experience Study

  • Method: Designed a detailed survey to assess user trust in chatbots vs. humans.
  • Analysis: Used Mann-Whitney U & Chi-Square tests to identify significant trust gaps.
  • Outcome: Proposed a hybrid support model to maximize efficiency without losing the human touch.

Workforce Behavior

BIT Mesra Capstone

  • Scope: Conducted surveys at Concentrix BPO (100+ submissions).
  • Insight: Identified key sentiment patterns and proposed actionable workplace improvements to reduce attrition.
2020

KPMG Data Analytics

Virtual Internship

Simulated real client engagement. Cleaned and visualized data to identify KPIs and business bottlenecks.

BCG Strategy Consulting

Virtual Experience

Led strategic research initiatives. Extracted insights from complex datasets to drive informed decision-making.

The Grind

Jun 2024 – Jul 2024

Finance Intern @ Tata Steel Ltd

  • Analyzed 5-year financial datasets using Pivot Tables & Trend Analysis.
  • Prepared weekly KPI dashboards for 1,000+ employees.
  • Standardized Excel reporting templates to slash reporting time.
Sep 2022 – Nov 2022

Marketing Intern @ Digital Remedy Techies

  • Tracked campaign performance across Meta platforms (CTR, Leads).
  • Optimized campaigns resulting in ~25% engagement improvement.
  • Coordinated with design teams for timely execution.
Jan 2020 – Feb 2022

Marketing Intern @ Vooz Pvt Ltd

  • Conducted competitor pricing analysis and consumer research.
  • Built structured datasets to support positioning strategy.

Leadership & Impact

Aug 2023 – Present

Convenor, Roots

The Social Service Club, DBE

  • Led a 15-member student team to organize donation drives and community outreach across Delhi.
  • Collaborated with NGOs and local partners for CSR and social impact events.
  • Created awareness campaigns on sustainability, mental health, and social justice using digital channels.
  • Spearheaded clean-up drives, winter clothing drives, and gear distribution for stray dogs.
  • Managed planning, logistics, content, and speaker onboarding for ESG talk series with Tech Mahindra & BDO India.
Mar 2023 – Jul 2024

Coordination & Outreach

TEDxDFBEDU

  • Reached out to 100+ speakers, followed up, and ensured smooth onboarding.
  • Helped coordinate schedules and session planning for the TEDx event.

Skills & Tools

Product Strategy Market Research Data Analysis Campaign Analytics MS Excel (Advanced) SQL Power BI Google Analytics 4 SEO Experimentation Stakeholder Management

The Foundation

2023 – Present

MBA (Business Economics)

University of Delhi

Focusing on B2B marketing, campaign analytics, and structured performance tracking.

Graduated

BBA

Birla Institute of Technology, Mesra